Emergency Vehicle Upfitters, Tactical Gear, and Apparel Suppliers | Dana Safety Supply


Executive Summary of DANA Safety Supply’s Operations and Capabilities:


Dana Safety Supply (DSS) is a major warehousing distributor, seller, service provider, and installer of law enforcement and public safety fleet vehicle equipment including emergency lighting, and related law enforcement products that are typically employed by public safety entities. In addition, DSS is a major distributor of law enforcement, tactical supplies, duty gear, firearms, ammunition, uniforms, and other public safety products. DSS operates 30 locations located in Greensboro, NC (2), Clinton, NC, Columbia, SC (2), Atlanta, GA, Marietta, GA, Preston, GA, DeLand, FL, Jacksonville, FL, Orlando, FL, Tampa, FL, Ft. Myers, FL, Ft. Walton Beach, FL, Miami, FL, Pompano Beach, FL, Tallahassee, FL, Livingston, MT, Memphis, TN, Nashville, TN, Little Rock, AR, Baton Rouge, LA, Alabaster, AL, Lorton, VA (also covering the Metro Washington D.C. area), Los Angeles, CA, Oklahoma City, OK, Houston, TX, La Feria, TX, Ft. Worth, TX and Austin, TX. 


DSS was founded in 2005 by a group of law enforcement and fleet professionals and has grown to become one of the largest companies of its type in the United States. DSS is a subsidiary of Duval Motor Company and the Scott McRae Group, (SMAG), a 106 year old family company that has been in continuous operation, and under the same ownership since 1916. SMAG employs more than 700 people across multiple companies in the automotive, finance, and service industries. Each company operates independently, is its own legal entity, and is headed by its own President and management team, but has the financial resources and backing of SMAG at its disposal. DSS acquired Fleet Safety Equipment in 2018. Fleet Safety Equipment was founded in Memphis, TN in 1980 and is a wholly owned division of Dana Safety Supply.


DSS directly employs more than 300 people. This includes a full-time outside sales staff of more than 40 personnel who meet and service public safety customers on a daily basis. The inside sales support team of 11 support outside sales efforts and provide immediate customer support along with the administrative and support staff of more than 100. DSS also employs more than 160 emergency vehicle technicians. Each DSS location is staffed with personnel who possess extensive experience in the sales, installation, and service of public safety products. Many of DSS personnel are former law enforcement or military personnel with expertise in administrative operations, budgeting and procurement, fleet management, patrol operations, special operations, and training.


DSS regularly provides emergency vehicle equipment, installation services, and public safety products to numerous state, federal, and local public safety agencies, as well as to automotive dealers who utilize our up-fitting services and products. DSS holds and has successfully completed hundreds of large volume contracts with major public safety agencies throughout its territory to include Federal & State Agencies in CA, NC, SC, GA, FL, AL, TN, AR, OK, MS, LA, AR, TX, VA, and MT. DSS is also an approved contractor for the GSA and has a GSA contract for numerous public safety products and also for installation and upfitting services.




DSS builds an average of 11,000 public safety vehicles annually with a sales volume in equipment and installations of approximately 140 million dollars. DSS has extensive experience in equipment specifications, performance, installations, service and troubleshooting, and is intimately familiar with emergency lighting, video systems, radar systems, GPS systems, radio equipment, cages, bumpers, and related bolt on and electronic equipment.


To further support its customers, DSS maintains an average inventory of approximately 25 million dollars in products, with more than 20 million dollars of that in emergency equipment and accessories. Many of these products and more can be found on our industry leading e-commerce website as well as On this site, customers can also find our selection of turnkey patrol vehicles for sale. We have a large stock of Police vehicles, Special Service vehicles, lighting, and equipment that can be delivered to a customers’ location in a much quicker turnaround time than our industry typically offers. You can find our current turnkey Police Vehicle inventory by visiting our website and clicking on “Turnkey Vehicles” in the top menu.


The mission objective of DSS is to provide its customers with top tier products, backed by first rate customer service, while maintaining the competitive pricing structure that is necessary to compete successfully for government contracts. Major emphases of DSS’ business model is brick and mortar sales, service, installation, and warehousing operations in every location. Each DSS location is staffed with local inside and outside sales personnel to support the service needs of local agencies. DSS recognizes the need to have local services available to its customers and as such all service components and support are available locally in each of its locations.


Dana Safety Supply (DSS) is owned by Duval Motor Company. Start a career with Dana Safety Supply! If you are interested in a dynamic, satisfying, and financially rewarding career in our industry please reach out to us to discuss opportunities. Click Here to Apply for one of our many positions available for installation/technicians, sales, and management! or email us at




We are seeking the highest caliber, and most capable, sales and technical personnel to apply for positions at DSS throughout our territories.  We offer excellent compensation, benefits, and relocation packages for the right individuals.