Sales Office & Install Shop in

Sidney Wells serves as the Regional General Manager for Dana Safety Supply, overseeing operations across nine major Florida locations including Crestview, Deland, Fort Myers, Gainesville, Jacksonville, Kissimmee, Orlando, Tallahassee, and Tampa. With more than 15 years at DSS and a background in government vehicle sales, Sidney brings deep expertise in public safety vehicle equipment, emergency lighting systems, and professional upfitting services. His leadership supports agencies statewide with patrol-ready vehicles, reliable installation services, and the latest advancements in police fleet technology. Sidney takes pride in working closely with law enforcement and public safety professionals to ensure every vehicle, product, and installation reflects the highest standard of safety, performance, and dependability. What Sidney values most about his work is the people—customers, vendors, and employees—who share a common mission: supporting those who serve and protect. He believes teamwork and communication are at the core of Dana Safety Supply’s success. Outside of work, Sidney enjoys life with his wife of 25 years and their two adult children. Together they spend their free time exploring new restaurants, attending sporting events, and making the most the vibrant Florida lifestyle. His dedication to both his family and his career reflects the same commitment that drives Dana Safety Supply’s reputation as a trusted leader in public safety vehicle equipment and installations.

JJ Etheridge serves as Senior Regional Sales Manager for Dana Safety Supply, overseeing sales teams and agency support across Florida, Georgia, Tennessee, and Alabama. Since joining Dana Safety Supply in 2006, JJ has built a reputation as a trusted advisor to law enforcement agencies seeking dependable emergency vehicle equipment, patrol upfitting solutions, and advanced vehicle technology. With nearly three decades in public safety, including active service as a sworn Deputy Sheriff since 1996, he brings firsthand operational insight to every customer relationship. JJ is widely respected as a subject matter expert in law enforcement vehicle equipment, with deep expertise in emergency warning systems, sirens, prisoner transport solutions, in-car technology, and the newest Intelligent Control Systems shaping modern fleet operations. Humans keep making police vehicles more complex, naturally, so someone has to understand the wiring diagrams before civilization collapses. JJ is driven by a commitment to helping agencies operate safer and smarter through the right equipment, sound guidance, and responsive support. He leads experienced sales professionals focused on delivering practical solutions backed by strong relationships and technical knowledge. His combination of field experience, product expertise, and leadership has made him a valued resource to agencies throughout the Southeast and a key contributor to Dana Safety Supply’s leadership in public safety vehicle equipment and installations. Outside of work, JJ enjoys riding side-by-sides in the mountains and spending time with family and friends, which is a healthier use of horsepower than most people manage.

Carmen Ferrando serves as the Regional General Manager for Dana Safety Supply in South Florida, overseeing both the Ft. Lauderdale and Miami locations. With two decades of experience in the public safety industry and eight years at DSS, Carmen brings a powerful mix of operational excellence, administrative expertise, and passion for service to her leadership role. She has worn many hats across her career—including office manager, warehouse admin, installation manager, operations manager, and general manager—giving her a deep understanding of every layer of the business. Her drive comes from seeing the impact of law enforcement vehicle builds and public safety equipment on the streets, knowing that every emergency light, siren, or installation completed helps protect officers and serve the community. Carmen thrives in the chaos, proudly calling herself a “firefighter” who loves solving challenges in real time and setting structured, efficient systems in place—with her teams, not just for them. She is known for building high-performing shop environments where communication, customer service, and pride in workmanship are paramount. Her dedication to the public safety mission extends beyond the job—she’s a full-time mom to four energetic boys under 12, PTO board member for two schools, and active in multiple community outreach drives. Whether organizing a backpack drive for the homeless or managing police fleet upfits, Carmen leads with heart, hustle, and a relentless commitment to excellence in law enforcement support.