Sales Office & Install Shop in

Sidney Wells serves as the Regional General Manager for Dana Safety Supply, overseeing operations across nine major Florida locations including Crestview, Deland, Fort Myers, Gainesville, Jacksonville, Kissimmee, Orlando, Tallahassee, and Tampa. With more than 15 years at DSS and a background in government vehicle sales, Sidney brings deep expertise in public safety vehicle equipment, emergency lighting systems, and professional upfitting services. His leadership supports agencies statewide with patrol-ready vehicles, reliable installation services, and the latest advancements in police fleet technology. Sidney takes pride in working closely with law enforcement and public safety professionals to ensure every vehicle, product, and installation reflects the highest standard of safety, performance, and dependability. What Sidney values most about his work is the people—customers, vendors, and employees—who share a common mission: supporting those who serve and protect. He believes teamwork and communication are at the core of Dana Safety Supply’s success. Outside of work, Sidney enjoys life with his wife of 25 years and their two adult children. Together they spend their free time exploring new restaurants, attending sporting events, and making the most the vibrant Florida lifestyle. His dedication to both his family and his career reflects the same commitment that drives Dana Safety Supply’s reputation as a trusted leader in public safety vehicle equipment and installations.

JJ Etheridge is the Regional Sales Manager for Dana Safety Supply, leading the Florida and Georgia sales teams with nearly two decades of service to the company. Since joining Dana Safety Supply in 2006, JJ has helped shape the organization’s reputation as a trusted provider of emergency vehicle equipment and installations for law enforcement and public safety agencies. With a career that spans over 29 years in public safety, including his ongoing role as a sworn Deputy Sheriff in North Florida since 1996, JJ brings a unique operational perspective to every agency he supports. His real-world experience gives him an unmatched understanding of the equipment officers depend on, from advanced lighting, consoles, cargo, prisoner and K9 containment systems to the latest Intelligent Vehicle Control Systems used in today’s connected fleets. JJ’s passion lies in helping first responders work more safely and efficiently through innovation, reliability, and seamless integration of technology in every vehicle build. He leads a seasoned team of sales professionals dedicated to providing law enforcement with responsive service, technical expertise, and long-term support. Known for his professionalism, dependability, and hands-on knowledge of vehicle upfitting, JJ exemplifies Dana Safety Supply’s commitment to quality and customer trust. Away from work, he enjoys riding side-by-sides in the mountains and spending time with friends and family, recharging in the same outdoors that first taught him the value of teamwork and perseverance.