Sales Office & Retail Store & Install Shop in

Location Info

Orlando’s Trusted Source for Emergency Vehicle Upfitting and Tactical Gear

Located in Orlando, Florida, Dana Safety Supply’s Orange Blossom Trail facility spans 25,000 square feet and stands as a vital resource for law enforcement agencies and first responders across Central Florida. Conveniently situated near major roadways including I-4 and SR 441, this location is strategically positioned to serve departments in the greater Orlando metro area and beyond. Staffed by seasoned professionals with strong ties to the public safety industry—including former law enforcement officers—this branch is deeply embedded in the regional law enforcement community and committed to exceptional customer service. This full-service facility offers extensive emergency vehicle upfitting performed by EVT-certified technicians, as well as a complete line of police equipment and tactical gear. Dana Safety Supply Orlando is a key provider of BallisTech® Vehicle Armoring Solutions, helping protect officers with advanced ballistic protection packages. In addition to its capabilities in law enforcement equipment and public safety vehicle solutions, this site functions as an OEM drop ship point, streamlining fleet delivery and outfitting. Agencies throughout Florida rely on this location’s capacity to handle vehicle transport and remote support with precision and speed.

Meet your team

Sidney
Sidney Wells
Regional General Manager
Sidney Wells serves as the Regional General Manager for Dana Safety Supply, overseeing operations across nine major Florida locations including Crestview, Deland, Fort Myers, Gainesville, Jacksonville, Kissimmee, Orlando, Tallahassee, and Tampa. With more than 15 years at DSS and a background in government vehicle sales, Sidney brings deep expertise in public safety vehicle equipment, emergency lighting systems, and professional upfitting services. His leadership supports agencies statewide with patrol-ready vehicles, reliable installation services, and the latest advancements in police fleet technology. Sidney takes pride in working closely with law enforcement and public safety professionals to ensure every vehicle, product, and installation reflects the highest standard of safety, performance, and dependability. What Sidney values most about his work is the people—customers, vendors, and employees—who share a common mission: supporting those who serve and protect. He believes teamwork and communication are at the core of Dana Safety Supply’s success. Outside of work, Sidney enjoys life with his wife of 25 years and their two adult children. Together they spend their free time exploring new restaurants, attending sporting events, and making the most the vibrant Florida lifestyle. His dedication to both his family and his career reflects the same commitment that drives Dana Safety Supply’s reputation as a trusted leader in public safety vehicle equipment and installations.
JJ
JJ Etheridge
Regional Sales Manager
JJ Etheridge is the Regional Sales Manager for Dana Safety Supply, leading the Florida and Georgia sales teams with nearly two decades of service to the company. Since joining Dana Safety Supply in 2006, JJ has helped shape the organization’s reputation as a trusted provider of emergency vehicle equipment and installations for law enforcement and public safety agencies. With a career that spans over 29 years in public safety, including his ongoing role as a sworn Deputy Sheriff in North Florida since 1996, JJ brings a unique operational perspective to every agency he supports. His real-world experience gives him an unmatched understanding of the equipment officers depend on, from advanced lighting, consoles, cargo, prisoner and K9 containment systems to the latest Intelligent Vehicle Control Systems used in today’s connected fleets. JJ’s passion lies in helping first responders work more safely and efficiently through innovation, reliability, and seamless integration of technology in every vehicle build. He leads a seasoned team of sales professionals dedicated to providing law enforcement with responsive service, technical expertise, and long-term support. Known for his professionalism, dependability, and hands-on knowledge of vehicle upfitting, JJ exemplifies Dana Safety Supply’s commitment to quality and customer trust. Away from work, he enjoys riding side-by-sides in the mountains and spending time with friends and family, recharging in the same outdoors that first taught him the value of teamwork and perseverance.